The Best Rewards Program Ever™

Program Rules and Conditions


Membership in the Rugged Wearhouse® Best Rewards Program Ever™ (or "Program") is open to individual U.S. residents of the 50 States, who are at least 16 years of age, who provide and maintain a valid e-mail address.  By joining the program, you represent that you are at least 16 years of age or older.  If you are between 16 and the age of majority (as determined by your state law), you agree that you have obtained permission from your parent or legal guardian to be a member of the program.  Members acknowledge that from time to time, they may be required to provide proof of eligibility in the Rugged Wearhouse® Best Rewards Program Ever™ by photo id, or similar.  Resellers are not eligible to participate in the Rugged Wearhouse® Best Rewards Program Ever. 

Rugged Wearhouse® in its sole discretion reserves the right to confirm eligibility.  Registrations determined to be incomplete, reproduced, falsified, altered, or tampered with in any way will be terminated.  Participation in the Program constitutes a member's full and unconditional agreement with these Rules, which are final and binding in all matters related to the Program.  Any registration submitted with an invalid mail or email address will be terminated.  Each member must register on his/her own behalf.  Any registration submitted on behalf of another individual or using another person's telephone number or email address will be terminated.  No mechanically reproduced or automated entries permitted.



There are 2 ways to enroll in the Rugged Wearhouse® Best Rewards Program Ever™, and best of all, Membership is free!

The First Way to Enroll is to Visit a Rugged Wearhouse® Store:

1.      Tell your cashier at checkout that you would like to enroll in the Rugged Wearhouse® Best Rewards Program Ever™, give them your email address, and the cashier will provide you with your membership card.

2.      You must then activate your membership online at to start receiving points for your purchases.  You will need to accept the terms and conditions of the program and confirm your email address to complete the activation process.

The Second Way to Enroll is to Visit us Online:

1.      Go to

2.      Select the "Enroll Now" tab. You will need to complete the form, accept the terms and conditions of the program and confirm your email address.

3.       Your membership card will be mailed to you within 7-10 business days, and you will start receiving points for your purchases.


Once you have activated your account, you can start earning points whenever you present your Rugged Wearhouse® Best Rewards Program Ever™ membership card for eligible purchases at Rugged Wearhouse® stores.  As a member of the Rugged Wearhouse® Best Rewards Program Ever™, you can earn rewards on a quarterly basis based on how much you spend in a Rugged Wearhouse® store within a three-month calendar quarter.


a)      For each dollar you spend, you will earn 1 reward point.  


b)      For every 50 reward points you accumulate in a three-month calendar quarter, you will earn a $5.00 off reward coupon that can be applied towards a future purchase, provided it meets the minimum purchase requirement stated on the reward coupon. 


In all cases:

-An individual purchase can only be applied once toward a reward.

-A maximum of 3 reward coupons based on quarterly spending can be earned per quarter.

-You may redeem 1 reward coupon per minimum purchase as stated on the reward coupon.

-Reward coupons must be used within 30 days of their issue date or they will expire and no longer be valid. 


You must identify yourself as a member of the Rugged Wearhouse® Best Rewards Program Ever™ at the point of sale for you to receive reward points for your purchase. 

Points are based on dollars spent on qualifying purchases.  All merchandise purchases qualify under the program.  Sales tax and Gift Card sales do not qualify for points under the Rugged Wearhouse® Best Rewards Program Ever™. 

Points will post to your Rugged Wearhouse® Best Rewards Program Ever account instantly, but no later than within 24 hours of your purchase date.

If an item is returned, points will be deducted from your Rugged Wearhouse® Best Rewards Program Ever™ membership equal to the amount of points earned for the applicable amount of that purchase.  

Points will be earned by only one Rugged Wearhouse® Best Rewards Program Ever™ membership per transaction.  

Membership cards, points, and reward coupons have no cash value. 

You cannot give or transfer your membership, membership card, points or reward coupons to anyone else.

Other restrictions or exclusions may apply. 

Points earned for the current purchase and for all points accumulated for the quarter are printed at the bottom of your transaction receipt.

On the first day of every calendar quarter, your point total will start at zero. These dates are January 1, April 1, July 1 and October 1 of every year.


Every point earned in the Rugged Wearhouse® Best Rewards Program Ever™, is applicable towards a reward coupon. Reward coupons are coupons for discounts off future purchases at Rugged Wearhouse® or Gabe's retail store locations, and may only be redeemed for a discount off minimum purchase amounts stated on the reward coupon.

Reward coupons will print out on the register receipt for the transaction in which you earn the reward. In addition, a follow-up email is sent to the email address we have on file to provide you with the option of printing your coupon for later redemption. To redeem your reward coupon on a future purchase you will present the reward coupon to the cashier, who will then have you verify your membership by, for example, presenting your membership card, presenting valid identification, or by verifying your telephone number or email address. 

Reward coupons are not transferable and may only be used by the member to whom issued.  Reward coupons may not be used in conjunction with other discounts or promotional offers toward the purchase of products (with the exception of clearance items), pursuant to the minimum purchase amount stated on the reward coupon.  Unless noted otherwise on the reward coupon, each reward coupon will expire 30 days from the issuance date.  Reward coupons have no cash value.   Reward coupons may be used only once. Reward coupons expire at 11:59 pm Eastern Time on the expiration date shown on the Reward coupon. 


If at the time of purchase, you do not have your membership card, you will need to provide your phone number or email address to the cashier to receive credit for your purchase.  If you make a purchase and did not provide your Rugged Wearhouse® Best Rewards Program Ever™ membership card at the time of purchase, you may request a recovery of points within 30 days of the purchase by calling customer service (800) 458-6546 extension 213.  You must have your receipt, or no points will be recovered.


Rugged Wearhouse® Best Rewards Program Ever™ points will be earned on qualifying merchandise purchased at Rugged Wearhouse®.  Points will NOT be earned on Rugged Wearhouse® Gift Card purchases but purchases made with Rugged Wearhouse® Gift Cards are eligible to earn points under the Rugged Wearhouse® Best Rewards Program Ever™.  Reward coupons and other discounts issued through this program may not be applied toward: i) the purchase of Rugged Wearhouse® Gift cards, ii) prior purchases, iii) purchases made for resale, and iv) sales tax, v) some clearance merchandise.  Other exclusions may apply.


Members who have no qualifying point activity during any continuous 12-month period, will automatically have their membership expire on the last day of the 12th month of membership inactivity.  Memberships may be canceled at any time by notifying customer service by e-mail or phone (800) 458-6546 extension 213.  If your membership expires, is canceled or otherwise terminated for reasons other than a member's misconduct or malfeasance, you will receive any reward coupons you may be eligible for, with any remaining points forfeited.  

In situations involving misuse of the program, we specifically reserve the right to freeze or terminate any memberships or related memberships and stop future redemption of reward coupons issued from those accounts.  Rugged Wearhouse® reserves the right to terminate your membership for any reason or no reason and at its sole discretion.  If at any time your point balance becomes negative, we may immediately cancel or reverse any or all outstanding points and reward coupons issued from your account.


Resellers are specifically excluded from the program.  If in the sole discretion of Rugged Wearhouse®, it is determined that you purchase items for resale, we reserve the right to: i) not award points, ii) deduct improperly awarded Points, iii) invalidate any improperly issued reward coupons, iv) terminate a membership, and v) decline to open any future Best Rewards Program Ever™ memberships for people associated with such activity.



Communications about the program, including any changes, will be communicated by e-mail or on You specifically agree to provide and maintain a valid e-mail address and to keep Rugged Wearhouse® informed of any changes to your e-mail address.   You begin to earn Points when you activate your account at  You agree to receive communications about the program, as well as advertising and marketing material from Rugged Wearhouse®.  All Information submitted becomes the property of Rugged Wearhouse®, and will not be returned and may be used for marketing and other promotional purposes.  As a member of our rewards program, you may receive both informational and promotional communications from us. If you do not wish to receive promotional materials via email, you may opt-out from receiving these at any time using the unsubscribe links provided in our email communications.Click to review our full privacy policy . Collection and use of information collected in the Program will be in accordance with Rugged Wearhouse® privacy policy as posted on

Rugged Wearhouse® may, at any time, modify the Best Rewards Program Ever™ rules by posting the modified rules at Rugged Wearhouse®  The current set of posted rules shall apply retroactively to all participants in the Program, regardless of when they sign up or began participating in the program.  

For information about your membership, you may contact customer service via the following methods:

U.S. mail



Best Rewards Program Ever™
55 Scott Avenue
Morgantown, WV 26508


(800) 458-6546 ext 213


Rugged Wearhouse® is not responsible for errors in the Program. By participating in the Program, members agree to release and hold harmless Rugged Wearhouse® and its parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability for loss, harm, or damage which may occur in connection with preparation for, or participation in, the Program, and for any claims or causes of action based on publicity rights, defamation, or invasion of privacy. Members acknowledge that Rugged Wearhouse® has made no warranties, representations or guarantees, express or implied, in fact or in law in relation to this Program.


All issues or questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of members or Rugged Wearhouse® in connection with the Program, are governed by the laws and regulations of the State of West Virginia, without giving effect to any West Virginia choice of law or conflicts of law rules. You agree that if you have a dispute with Rugged Wearhouse®  about the Program, you will try to resolve the dispute through negotiation with Rugged Wearhouse®. If agreement cannot be reached after negotiation, you agree to seek resolution through binding arbitration in the State of West Virginia.  By entering the Program, all participants consent to the jurisdiction of the State of West Virginia. The Program is subject to all applicable federal, state and local laws and regulations.


If for any reason, the Program is not capable of running as planned, due to infection by computer virus, malware, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Rugged Wearhouse®, which corrupts or affects the administration, security, integrity or proper conduct of the Program, Rugged Wearhouse® reserves the right, at its sole discretion, to disqualify any individual who tampers with the registration or point accumulation process (as applicable), and/or to cancel, terminate, modify or suspend the Program in whole or in part, at any time, without notice and to void all points and reward coupons.   Rugged Wearhouse®  assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, registrations.  Rugged Wearhouse® is not responsible for any problems with or technical malfunction of any telephone network or telephone lines, on-line systems, servers, or providers.  Sponsor disclaims all liability for the inability of an individual to complete or continue a registration due to equipment malfunction, busy lines, inadvertent disconnections, acts beyond Rugged Wearhouse® control, or otherwise.  CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, RUGGED WEARHOUSE® RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE EXTENT PERMITTED BY LAW.


Rugged Wearhouse® is responsible for this Program.  All questions, comments, and concerns with regard to the Program should be directed to Rugged Wearhouse® Best Rewards Program Ever™, 55 Scott Avenue Morgantown, WV 26508 or by or (800) 458-6546 extension 213.  Rugged Wearhouse®, the Rugged Wearhouse® logo, Best Rewards Program Ever™, and other logos and associated phrases are the intellectual property of Gabriel Brothers, Inc.  This Program is void where and to the extent prohibited by law.  Taxes may apply where required by law.  THE TERMS AND CONDITIONS OF THE BEST REWARDS PROGRAM EVER AND THESE RULES ARE SUBJECT TO CHANGE WITHOUT ADVANCE NOTICE AND SHALL APPLY RETROACTIVELY TO ALL PARTICIPANTS.  Membership Cards are the property of Rugged Wearhouse, Inc.  All rights reserved.  If your membership card is lost or stolen, please call customer service at (800) 458-6546 extension 213.


The information you provide as a member of the Best Rewards Program Ever™ will be handled according to the Rugged Wearhouse® Privacy Policy.  All personal information is treated confidentially, and will not be shared with any third parties.   If you are interested in learning more about the Rugged Wearhouse® privacy practices, please visit